Pursuant to the Personal Data Protection Act 2010 (the “PDPA”), Jaguh Bayu Sdn Bhd (Company No.: 1159447-P) (hereinafter referred to as the “Company”) is mindful and committed to the protection of your personal information and your privacy.

1. COLLECTION OF PERSONAL INFORMATION

In order for us to provide you with the BAS.MY Kota Kinabalu services (including Kad 30 Hari and Kad Konsesi), we may collect Personal Data including but not limited to:

• Name & Identification Card (MyKad/Passport) Number
• Nationality & Telephone Number
• Email Address
• Credit/Debit Card Details (for cashless top-ups)
• Sensitive data (e.g., OKU status/Health data) for concession eligibility.

Sources of Data: We may collect your data from the LUGO App, official registration counters at KK Sentral, our social media pages, surveys, or through interactions with our customer service team.

2. PURPOSES OF PROCESSING

You agree that the Company may process your Personal Data for purposes including:

1. To perform the Company’s obligations in respect of the bus service contract.
2. To process, manage, and verify your application for Kad 30 Hari or Kad Konsesi.
3. To validate and process payments, refunds, or rebates.
4. To communicate updates regarding BAS.MY Kota Kinabalu routes and schedules.
5. For internal auditing, data analysis, and detection/prevention of crime.
6. To comply with obligations imposed by the Lembaga Pelesenan Kenderaan Perdagangan (LPKP).

3. DISCLOSURE TO THIRD PARTIES

The Company may share your Personal Data with our holding company, subsidiaries, and authorized partners (such as LUGO for digital processing or APAD for government reporting). We ensure all third parties comply with the PDPA 2010 and industry standards.

4. DATA RETENTION & SECURITY

We retain your data as long as necessary to fulfil the services requested or as required by law. Comments left on our digital platforms and their metadata are retained to facilitate automated moderation and user recognition.

5. ACCESS AND CORRECTION

You have the right to request access to, or correct any of your Personal Data that is inaccurate or out-of-date. Please direct such requests to:

Attention: Customer Service (BAS.MY Kota Kinabalu) Address: Jaguh Bayu Sdn Bhd, Wisma Milenia, Lot 1, Jalan Pintas, 88200 Kota Kinabalu, Sabah. Email: feedback@jaguhbayu.com.my

6. COOKIE POLICY

Our website and the LUGO App use cookies to improve user experience.

• Google Analytics: To understand user behaviour and demographics.
• Facebook/Social Media: For relevant updates and performance tracking.
• Managing Cookies: You may disable cookies via your browser settings, though this may limit the functionality of our website.

7. ACCEPTANCE AND ACKNOWLEDGMENT

By using BAS.MY Kota Kinabalu services, purchasing passes, or communicating with the Company, you acknowledge that you have read and understood this Policy and agree to the processing and transfer of your Personal Data as described.

The Company reserves the right to modify this Privacy Policy at any time. Updates will be posted on our official website or at the KK Sentral counter.